Lazia doesn't carry many of my usual selections, so I did what I always do in such situations.
Pepper the staff with annoying questions.
What's a Strawberry Früli?
"Well, it's a white beer that's flavoured with strawberries."
Fascinating! Now what's a Kronenbourg 1664?
Well it looks like the Kronenbourg will wait for another day. My Früli came with a cheerful label and a big glass tankard into which I dutifully poured it, revealing in the process a beautiful pink colour that is, sadly, not done any justice in the photograph.
The scent is sweet and has a definite note of berry. The taste is... oddly divisive.
I, enjoying beer as a whole, found it a bit baffling. My mother, not being particularly fond of beer, quite liked it.
The undisputed point: the Früli does not taste like beer at all.
Not to say it tastes bad, oh no. It's smooth and flavourful (with 30% pure strawberry juice. I think that's more than most actual packaged fruit-juice.) and makes me think of a rather pleasant cocktail. I would recommend it highly.
Just, you know, not if you're looking to drink beer.