Friday, November 23, 2012

Uptown Girl Strawberry Blonde Ale.

So by that title you may be able to tell a little bit about today's beverage. Namely, that it's limiting its audience. Not that I'm particularly concerned about ~*girly*~ marketing, but I was pretty leery when it came to the prospect of actually bringing this thing to the checkout. Luckily it was my Mother's duty to buy the tiny, adorable six-pack and I was able to make my purchases in peace. (A tiny, adorable bottle of Jagermeister.)

Basically, Uptown Girl is adorable. It's twee. It's precious. It's impossible not to roll your eyes at it.
I wonder if maybe that's the real target of the image. Not delicate womenfolk who require small and appropriately pinkish version of that strange, intimidating beverage known as "be-er" so as not to offend their sensibilities, but cynical jerks who catch sight of it on the liquour-store shelf and say "Oh man, look. Lookathis. Dude. It's girl beer."


Appearance-wise, the Strawberry Blonde Ale is clear and bubbly with slight foam and it is indeed distinctly blond. The scent is unremarkable. In flavour it is only distinctive in its extreme mildness. In its favour, that means it lacks the back-of-the-throat acidity that usually turns me off from light beers in general. Unfortunately it also has next to no flavour.
Yeah, "brewed with strawberry juice"? Sure. Whatever. It's a light, clear beer and that's all it has going for it.

Except for adorableness.

(Pictured here with a dainty, girlish hand.  Cat hair garnish optional.)

In all seriousness, if you're after a strawberry beer, I would highly suggest the Fruli.

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